Author: Olena

How to navigate in the Influencer Marketing industry

Shine Influencers is a talent management agency for social media influencers that works with brands and agencies to engage Influencers who have the power to reach their desired demographic through authentic and unique collaborations. Based in Toronto, the agency showcases a diverse talent roster consisting of lifestyle, fashion, food, travel and health Influencers. We spoke with their Co-founder, Jess Hunichen about the industry and the future of social media.

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From 2009 to 2016: How influencer marketing has changed

Today we talked to the Pioneers in influencer marketing CLEVER. Founded in 2009 – before the term “influencer marketing” even existed – they grew into an award winning multimillion-dollar agency. Their core values are trust and authenticity, and the focus is on real storytelling between creators and brands. With the extensive experience and a network of over 7,000 bloggers and social influencers, Clever knows how to take trending to the next level and understand all details of social media. We caught up with Kristy Sammis, their Founder and Chief Innovation Officer, who has been working with bloggers since the concept appeared and frankly left us at Gaddr more than inspired!

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