Today we talked to the Pioneers in influencer marketing CLEVER. Founded in 2009 – before the term “influencer marketing” even existed – they grew into an award winning multimillion-dollar agency. Their core values are trust and authenticity, and the focus is on real storytelling between creators and brands. With the extensive experience and a network of over 7,000 bloggers and social influencers, Clever knows how to take trending to the next level and understand all details of social media. We caught up with Kristy Sammis, their Founder and Chief Innovation Officer, who has been working with bloggers since the concept appeared and frankly left us at Gaddr more than inspired!
“Women are the advocates to drive change and increasingly, women use social networks to do that”
Morra Aarons-Mele, Founder and CEO at We Are Women Online
We Are Women Online is a strategic communication firm focused on women mobilization and empowerment to action and discussions that matter. Female bloggers and social media influencers who are part of The Mission List – We Are Women Online’s influencer network – have been part of more than one American election campaign and has had an impact on a bunch of political, educational and environmental issues. We simply had to talk to their Managing director Jennifer Vento about the community and where social media fit in!
Today we caught up with Eileen, Senior Communications Manager at Linqia, about influencer marketing and the power of authentic content. Linqia’s name itself is derivative of the resilient “linckia” starfish, and in a similar manner the company strives to become the leader in performance content marketing technology. It aims to add quality to the way brands approach their content marketing programs.
Linqia works closely with over 200 brands and influencers, and we couldn’t wait to talk to Eileen about the importance of authentic sponsored content, the changing landscape of brand-consumer relationships and the future of social media.
We caught up Jessica Goh, the Talent Manager at Social Groover, to talk about cultural differences in social media consumption in South-East Asia, their best practices on influencer management and ostriches running free on the Malaysian freeway.
We have noticed that the new global media consumers are mainly represented by millennials, who are highly active on social media networks and very engaged with content, disregarding the territorial aspect. We’ve observed that a high amount of people watch content in Spanish in any of the Spanish-speaking regions, no matter which country it came from. Some of the most viewed channels in Spanish in the US are not produced in the US, but actually in countries based in South American countries like Mexico or Ecuador…
When it comes to gaining growth on YouTube, Dailymotion and Hitbox, Freedom! has it figured out. This professional platform helps creators grow their own video platform channels by providing the necessary tools and ways for being a successful vlogger across all their platforms.
We’ve had the opportunity to chat with Anthony Smith, Senior Manager at Freedom! to gain his take on successful video content, niche markets, algorithms in platforms and the future of video content.