Author: Team Gaddr

Understand your audience: Engagement is the core of your social channel

GADDR asked industry leaders for their take on social media trends and the problem that Gaddr is solving – unifying creators’ own digital identity in one place to be easier found and followed across all channels. This article is part of the Social Media Trends series focusing on expert opinions of social media industry leaders and professionals within influencer marketing.

CollectivEdge is an influencer marketing platform matching up bloggers, vloggers and social media influencers with relevant brands to review products, enter competitions and monetise their platform. We spoke to Alexei Lee, Head of Social Media and PR, about social influence, blogger engagement and digital marketing.

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How people really connect

The credo of Influencer Marketing Agency resonates with their success: they develop innovative influencer marketing strategies and campaigns that are tailor-made and built around the reach and authority of the new generation of digital influencers.

Not only is IMA one of the leading European agencies for digital influencer marketing, but it is also a full-service agency that delivers brands the whole experience: from strategy and project management to social media expertise.

Gaddr has had the pleasure to talk to their Marketing Manager, Georgina to get exclusive business insights and her expert opinion on the ever growing importance of social influencers. Tune in to learn more about the changing roles of micro-influencers, the evolving nature of content in social media and the power and social responsibility of social media influencers.

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Keys to Success for Influencers: Consistency and Collaboration

As digital marketers find themselves struggling with keeping their brands up to date with social content demands, as the flux of new platforms, apps, and user-generated content will constantly force brands to re-design their public profile and their external communications to create real value, the question remains: How should social influencers engage with the digital customers? For Will McFadden, Chief Creative Officer at Collab, the answer seems clear: Consistency and collaboration are the key to sucess. In this interview, Will explains the changing role of the social media influencer within the globally connected culture, the key to successful growing a follower base, user-creator communication and the future of social media.

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