Category: expert interview

How to navigate in the Influencer Marketing industry

Shine Influencers is a talent management agency for social media influencers that works with brands and agencies to engage Influencers who have the power to reach their desired demographic through authentic and unique collaborations. Based in Toronto, the agency showcases a diverse talent roster consisting of lifestyle, fashion, food, travel and health Influencers. We spoke with their Co-founder, Jess Hunichen about the industry and the future of social media.

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Understand your audience: Engagement is the core of your social channel

GADDR asked industry leaders for their take on social media trends and the problem that Gaddr is solving – unifying creators’ own digital identity in one place to be easier found and followed across all channels. This article is part of the Social Media Trends series focusing on expert opinions of social media industry leaders and professionals within influencer marketing.

CollectivEdge is an influencer marketing platform matching up bloggers, vloggers and social media influencers with relevant brands to review products, enter competitions and monetise their platform. We spoke to Alexei Lee, Head of Social Media and PR, about social influence, blogger engagement and digital marketing.

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From 2009 to 2016: How influencer marketing has changed

Today we talked to the Pioneers in influencer marketing CLEVER. Founded in 2009 – before the term “influencer marketing” even existed – they grew into an award winning multimillion-dollar agency. Their core values are trust and authenticity, and the focus is on real storytelling between creators and brands. With the extensive experience and a network of over 7,000 bloggers and social influencers, Clever knows how to take trending to the next level and understand all details of social media. We caught up with Kristy Sammis, their Founder and Chief Innovation Officer, who has been working with bloggers since the concept appeared and frankly left us at Gaddr more than inspired!

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How women drive change on social!

“Women are the advocates to drive change and increasingly, women use social networks to do that”

Morra Aarons-Mele, Founder and CEO at We Are Women Online

We Are Women Online is a strategic communication firm focused on women mobilization and empowerment to action and discussions that matter. Female bloggers and social media influencers who are part of The Mission List – We Are Women Online’s influencer network – have been part of more than one American election campaign and has had an impact on a bunch of political, educational and environmental issues. We simply had to talk to their Managing director Jennifer Vento about the community and where social media fit in!

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