How to navigate in the Influencer Marketing industry

Shine Influencers is a talent management agency for social media influencers that works with brands and agencies to engage Influencers who have the power to reach their desired demographic through authentic and unique collaborations. Based in Toronto, the agency showcases a diverse talent roster consisting of lifestyle, fashion, food, travel and health Influencers. We spoke with their Co-founder, Jess Hunichen about the industry and the future of social media.

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Understand your audience: Engagement is the core of your social channel

GADDR asked industry leaders for their take on social media trends and the problem that Gaddr is solving – unifying creators’ own digital identity in one place to be easier found and followed across all channels. This article is part of the Social Media Trends series focusing on expert opinions of social media industry leaders and professionals within influencer marketing.

CollectivEdge is an influencer marketing platform matching up bloggers, vloggers and social media influencers with relevant brands to review products, enter competitions and monetise their platform. We spoke to Alexei Lee, Head of Social Media and PR, about social influence, blogger engagement and digital marketing.

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