From 2009 to 2016: How influencer marketing has changed

Today we talked to the Pioneers in influencer marketing CLEVER. Founded in 2009 – before the term “influencer marketing” even existed – they grew into an award winning multimillion-dollar agency. Their core values are trust and authenticity, and the focus is on real storytelling between creators and brands. With the extensive experience and a network of over 7,000 bloggers and social influencers, Clever knows how to take trending to the next level and understand all details of social media. We caught up with Kristy Sammis, their Founder and Chief Innovation Officer, who has been working with bloggers since the concept appeared and frankly left us at Gaddr more than inspired!

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How women drive change on social!

“Women are the advocates to drive change and increasingly, women use social networks to do that”

Morra Aarons-Mele, Founder and CEO at We Are Women Online

We Are Women Online is a strategic communication firm focused on women mobilization and empowerment to action and discussions that matter. Female bloggers and social media influencers who are part of The Mission List – We Are Women Online’s influencer network – have been part of more than one American election campaign and has had an impact on a bunch of political, educational and environmental issues. We simply had to talk to their Managing director Jennifer Vento about the community and where social media fit in!

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Why creators use social media

Today we caught up with Eileen, Senior Communications Manager at Linqia, about influencer marketing and the power of authentic content. Linqia’s name itself is derivative of the resilient “linckia” starfish, and in a similar manner the company strives to become the leader in performance content marketing technology. It aims to add quality to the way brands approach their content marketing programs.

Linqia works closely with over 200 brands and influencers, and we couldn’t wait to talk to Eileen about the importance of authentic sponsored content, the changing landscape of brand-consumer relationships and the future of social media.

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How people really connect

The credo of Influencer Marketing Agency resonates with their success: they develop innovative influencer marketing strategies and campaigns that are tailor-made and built around the reach and authority of the new generation of digital influencers.

Not only is IMA one of the leading European agencies for digital influencer marketing, but it is also a full-service agency that delivers brands the whole experience: from strategy and project management to social media expertise.

Gaddr has had the pleasure to talk to their Marketing Manager, Georgina to get exclusive business insights and her expert opinion on the ever growing importance of social influencers. Tune in to learn more about the changing roles of micro-influencers, the evolving nature of content in social media and the power and social responsibility of social media influencers.

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